According to The USL Show, the recent match between San Antonio FC and Phoenix Rising FC broadcast on CBS drew an average of 444,000 viewers, peaking at 760,000, making it the most-watched match in league history on the network.
This landmark viewership underscores the United Soccer League’s (USL) expanding presence in national media. The league’s strategic partnerships with major broadcasters like CBS Sports have significantly enhanced its visibility. Notably, the 2024 USL Championship Final attracted 431,000 viewers on CBS, setting a record at the time.
The April 6 match showcased two former league champions: San Antonio FC, the 2022 titleholder, and Phoenix Rising FC, the 2023 champion. The game was held at Toyota Field, a venue renowned for hosting high-profile events, including international matches and significant domestic fixtures.
On the field, Phoenix Rising FC secured a 2-1 victory over San Antonio FC. Rémi Cabral opened the scoring with a penalty in the 61st minute, marking his third goal of the season. San Antonio’s Jorge Hernández responded with a penalty goal in the 65th minute, but Phoenix’s Jearl Margaritha netted the decisive goal in the 67th minute.
This record-breaking broadcast reflects the USL’s growing appeal and its successful efforts to reach a broader audience through strategic media partnerships. While other platforms and leagues, look for subscription based models, the USL is looking to expand its viewership. It’s too early to see, which is a better financial model for Soccer here in America. However, many can remember when boxing was the biggest sport in the United States until pay-per-view came along and removed the sport from the masses.
